{"id":5082,"date":"2025-11-21T11:09:21","date_gmt":"2025-11-21T11:09:21","guid":{"rendered":"https:\/\/prowebdesign.md\/?post_type=cws_portfolio&#038;p=5082"},"modified":"2025-11-21T13:16:10","modified_gmt":"2025-11-21T13:16:10","slug":"strategie-marketing-pranzuri-birou","status":"publish","type":"cws_portfolio","link":"https:\/\/prowebdesign.md\/ru\/portfolio\/strategie-marketing-pranzuri-birou\/","title":{"rendered":"Studiu de Caz: Cum am creat vizibilitate pentru un brand de livrare pr\u00e2nzuri la birou \u2013 appetite.md"},"content":{"rendered":"<h4 class=\"wp-block-heading\" id=\"h-provocarea\">Provocarea<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Brandul <em>appetite.md<\/em> pornea de la zero. Nu avea prezen\u021b\u0103 online, vizibilitate \u00een motoarele de c\u0103utare, con\u021binut adaptat publicului local sau o strategie de promovare coerent\u0103. Obiectivul principal: <strong>cre\u0219terea notoriet\u0103\u021bii \u0219i atragerea comenzilor de la companii \u0219i angaja\u021bi care \u00ee\u0219i doresc pr\u00e2nzuri livrate la birou<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-etapele-implementarii\">Etapele implement\u0103rii<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>Construc\u021bia bazei digitale<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crearea paginilor de Facebook, Instagram, TikTok, etc<\/li>\n\n\n\n<li>Configurarea Google My Business pentru vizibilitate local\u0103<\/li>\n\n\n\n<li>Implementarea Google Tag Manager, Google Analytics \u0219i Pixel Meta pentru <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. <strong>Design \u0219i con\u021binut adaptat<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Realizarea de bannere statice \u0219i dinamice pentru Meta Ads \u0219i Google Display<\/li>\n\n\n\n<li>Produc\u021bie de <strong>foto, video Reels, stories \u0219i video TikTok<\/strong> despre meniuri, livrare, procesul din buc\u0103t\u0103rie<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. <strong>Campanii publicitare multi-canal<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campanie Search Google<\/strong> (ex: \u201elivrare pr\u00e2nz Chi\u0219in\u0103u\u201d, \u201emeniuri birou\u201d)<\/li>\n\n\n\n<li><strong>Campanie Display Google<\/strong> pentru vizibilitate \u0219i reach extins<\/li>\n\n\n\n<li><strong>Campanii Meta Ads<\/strong> (Facebook + Instagram) \u2013 targetare dup\u0103 loca\u021bie, interese \u0219i comportamente<\/li>\n\n\n\n<li><strong>Campanii video TikTok Ads<\/strong> \u2013 axate pe con\u021binut scurt \u0219i engaging<\/li>\n\n\n\n<li>Optimizare pentru mobil \u2013 majoritatea comenzilor veneau de pe telefon<\/li>\n\n\n\n<li>Claritate \u00een ofert\u0103: \u201emeniuri la alegere\u201d, \u201epr\u00e2nz la 70 lei\u201d \u2013 elemente care au crescut conversia<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultate vizibile<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cre\u0219tere rapid\u0103 a <strong>vizibilit\u0103\u021bii pe Google<\/strong> \u0219i \u00een social media<\/li>\n\n\n\n<li>Primele <strong>comenzi B2B<\/strong> generate direct din reclame<\/li>\n\n\n\n<li><strong>Cre\u0219terea num\u0103rului de urm\u0103ritori<\/strong> pe toate canalele<\/li>\n\n\n\n<li>Feedback constant de la clien\u021bi prin mesaje \u0219i apeluri<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Concluzie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen doar c\u00e2teva luni, brandul <strong>appetite.md<\/strong> a trecut de la <strong>zero prezen\u021b\u0103 online<\/strong> la o <strong>platform\u0103 activ\u0103 \u0219i vizibil\u0103<\/strong>, cu sute de interac\u021biuni zilnice, clickuri \u0219i comenzi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 strategie poate fi replicat\u0103 \u0219i pentru alte afaceri HoReCa (delivery, catering corporate), care \u00ee\u0219i doresc <strong>cre\u0219tere real\u0103 pe pia\u021ba local\u0103<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Strategia care a crescut comenzile corporate pentru un serviciu de pr\u00e2nzuri s\u0103n\u0103toase livrate la birou.<\/p>","protected":false},"featured_media":5114,"menu_order":4,"template":"","cws_portfolio_cat":[92],"class_list":["post-5082","cws_portfolio","type-cws_portfolio","status-publish","has-post-thumbnail","hentry","cws_portfolio_cat-promovare-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Studiu de Caz: Cum am creat vizibilitate pentru un brand de livrare pr\u00e2nzuri la birou \u2013 appetite.md - PROwebdesign<\/title>\n<meta name=\"description\" content=\"Strategia care a crescut comenzile corporate pentru un serviciu de pr\u00e2nzuri s\u0103n\u0103toase livrate la birou.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowebdesign.md\/ru\/portfolio\/strategie-marketing-pranzuri-birou\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studiu de Caz: Cum am creat vizibilitate pentru un brand de livrare pr\u00e2nzuri la birou \u2013 appetite.md\" \/>\n<meta property=\"og:description\" content=\"Strategia care a crescut comenzile corporate pentru un serviciu de pr\u00e2nzuri s\u0103n\u0103toase livrate la birou.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowebdesign.md\/ru\/portfolio\/strategie-marketing-pranzuri-birou\/\" \/>\n<meta property=\"og:site_name\" content=\"PROwebdesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/www.prowebdesign.md\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T13:16:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowebdesign.md\/wp-content\/uploads\/2025\/11\/livrrae-pranz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prowebdesign.md\\\/portfolio\\\/strategie-marketing-pranzuri-birou\\\/\",\"url\":\"https:\\\/\\\/prowebdesign.md\\\/portfolio\\\/strategie-marketing-pranzuri-birou\\\/\",\"name\":\"Studiu de Caz: Cum am creat vizibilitate pentru un brand de livrare pr\u00e2nzuri la birou \u2013 appetite.md - PROwebdesign\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowebdesign.md\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prowebdesign.md\\\/portfolio\\\/strategie-marketing-pranzuri-birou\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prowebdesign.md\\\/portfolio\\\/strategie-marketing-pranzuri-birou\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowebdesign.md\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/livrrae-pranz.png\",\"datePublished\":\"2025-11-21T11:09:21+00:00\",\"dateModified\":\"2025-11-21T13:16:10+00:00\",\"description\":\"Strategia care a crescut comenzile corporate pentru un serviciu de pr\u00e2nzuri s\u0103n\u0103toase livrate la birou.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prowebdesign.md\\\/portfolio\\\/strategie-marketing-pranzuri-birou\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prowebdesign.md\\\/portfolio\\\/strategie-marketing-pranzuri-birou\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/prowebdesign.md\\\/portfolio\\\/strategie-marketing-pranzuri-birou\\\/#primaryimage\",\"url\":\"https:\\\/\\\/prowebdesign.md\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/livrrae-pranz.png\",\"contentUrl\":\"https:\\\/\\\/prowebdesign.md\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/livrrae-pranz.png\",\"width\":1170,\"height\":658},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prowebdesign.md\\\/portfolio\\\/strategie-marketing-pranzuri-birou\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Prima pagin\u0103\",\"item\":\"https:\\\/\\\/prowebdesign.md\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/prowebdesign.md\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Studiu de Caz: Cum am creat vizibilitate pentru un brand de livrare pr\u00e2nzuri la birou \u2013 appetite.md\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prowebdesign.md\\\/#website\",\"url\":\"https:\\\/\\\/prowebdesign.md\\\/\",\"name\":\"PROwebdesign\",\"description\":\"working for your name\",\"publisher\":{\"@id\":\"https:\\\/\\\/prowebdesign.md\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prowebdesign.md\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prowebdesign.md\\\/#organization\",\"name\":\"PROwebdesign\",\"url\":\"https:\\\/\\\/prowebdesign.md\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/prowebdesign.md\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prowebdesign.md\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/490065853_1059831682833814_5050830331583955558_n-1.jpg\",\"contentUrl\":\"https:\\\/\\\/prowebdesign.md\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/490065853_1059831682833814_5050830331583955558_n-1.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"PROwebdesign\"},\"image\":{\"@id\":\"https:\\\/\\\/prowebdesign.md\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/www.prowebdesign.md\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Studiu de Caz: Cum am creat vizibilitate pentru un brand de livrare pr\u00e2nzuri la birou \u2013 appetite.md - PROwebdesign","description":"Strategia care a crescut comenzile corporate pentru un serviciu de pr\u00e2nzuri s\u0103n\u0103toase livrate la birou.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prowebdesign.md\/ru\/portfolio\/strategie-marketing-pranzuri-birou\/","og_locale":"ru_RU","og_type":"article","og_title":"Studiu de Caz: Cum am creat vizibilitate pentru un brand de livrare pr\u00e2nzuri la birou \u2013 appetite.md","og_description":"Strategia care a crescut comenzile corporate pentru un serviciu de pr\u00e2nzuri s\u0103n\u0103toase livrate la birou.","og_url":"https:\/\/prowebdesign.md\/ru\/portfolio\/strategie-marketing-pranzuri-birou\/","og_site_name":"PROwebdesign","article_publisher":"https:\/\/www.facebook.com\/www.prowebdesign.md","article_modified_time":"2025-11-21T13:16:10+00:00","og_image":[{"width":1170,"height":658,"url":"https:\/\/prowebdesign.md\/wp-content\/uploads\/2025\/11\/livrrae-pranz.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"2 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/prowebdesign.md\/portfolio\/strategie-marketing-pranzuri-birou\/","url":"https:\/\/prowebdesign.md\/portfolio\/strategie-marketing-pranzuri-birou\/","name":"Studiu de Caz: Cum am creat vizibilitate pentru un brand de livrare pr\u00e2nzuri la birou \u2013 appetite.md - PROwebdesign","isPartOf":{"@id":"https:\/\/prowebdesign.md\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prowebdesign.md\/portfolio\/strategie-marketing-pranzuri-birou\/#primaryimage"},"image":{"@id":"https:\/\/prowebdesign.md\/portfolio\/strategie-marketing-pranzuri-birou\/#primaryimage"},"thumbnailUrl":"https:\/\/prowebdesign.md\/wp-content\/uploads\/2025\/11\/livrrae-pranz.png","datePublished":"2025-11-21T11:09:21+00:00","dateModified":"2025-11-21T13:16:10+00:00","description":"Strategia care a crescut comenzile corporate pentru un serviciu de pr\u00e2nzuri s\u0103n\u0103toase livrate la birou.","breadcrumb":{"@id":"https:\/\/prowebdesign.md\/portfolio\/strategie-marketing-pranzuri-birou\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prowebdesign.md\/portfolio\/strategie-marketing-pranzuri-birou\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/prowebdesign.md\/portfolio\/strategie-marketing-pranzuri-birou\/#primaryimage","url":"https:\/\/prowebdesign.md\/wp-content\/uploads\/2025\/11\/livrrae-pranz.png","contentUrl":"https:\/\/prowebdesign.md\/wp-content\/uploads\/2025\/11\/livrrae-pranz.png","width":1170,"height":658},{"@type":"BreadcrumbList","@id":"https:\/\/prowebdesign.md\/portfolio\/strategie-marketing-pranzuri-birou\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Prima pagin\u0103","item":"https:\/\/prowebdesign.md\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/prowebdesign.md\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Studiu de Caz: Cum am creat vizibilitate pentru un brand de livrare pr\u00e2nzuri la birou \u2013 appetite.md"}]},{"@type":"WebSite","@id":"https:\/\/prowebdesign.md\/#website","url":"https:\/\/prowebdesign.md\/","name":"PROwebdesign","description":"working for your name","publisher":{"@id":"https:\/\/prowebdesign.md\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prowebdesign.md\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/prowebdesign.md\/#organization","name":"PROwebdesign","url":"https:\/\/prowebdesign.md\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/prowebdesign.md\/#\/schema\/logo\/image\/","url":"https:\/\/prowebdesign.md\/wp-content\/uploads\/2025\/06\/490065853_1059831682833814_5050830331583955558_n-1.jpg","contentUrl":"https:\/\/prowebdesign.md\/wp-content\/uploads\/2025\/06\/490065853_1059831682833814_5050830331583955558_n-1.jpg","width":1080,"height":1080,"caption":"PROwebdesign"},"image":{"@id":"https:\/\/prowebdesign.md\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/www.prowebdesign.md"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/prowebdesign.md\/ru\/wp-json\/wp\/v2\/cws_portfolio\/5082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prowebdesign.md\/ru\/wp-json\/wp\/v2\/cws_portfolio"}],"about":[{"href":"https:\/\/prowebdesign.md\/ru\/wp-json\/wp\/v2\/types\/cws_portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prowebdesign.md\/ru\/wp-json\/wp\/v2\/media\/5114"}],"wp:attachment":[{"href":"https:\/\/prowebdesign.md\/ru\/wp-json\/wp\/v2\/media?parent=5082"}],"wp:term":[{"taxonomy":"cws_portfolio_cat","embeddable":true,"href":"https:\/\/prowebdesign.md\/ru\/wp-json\/wp\/v2\/cws_portfolio_cat?post=5082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}