{"id":4323,"date":"2024-11-06T09:56:18","date_gmt":"2024-11-06T09:56:18","guid":{"rendered":"https:\/\/prowebdesign.md\/?post_type=cws_portfolio&p=4323"},"modified":"2024-11-06T09:56:19","modified_gmt":"2024-11-06T09:56:19","slug":"cum-am-promovat-proiectele-de-constructii-modulare-prin-campanii-de-google-display-si-social-media-studiu-de-caz","status":"publish","type":"cws_portfolio","link":"https:\/\/prowebdesign.md\/ru\/portfolio\/cum-am-promovat-proiectele-de-constructii-modulare-prin-campanii-de-google-display-si-social-media-studiu-de-caz\/","title":{"rendered":"Cum am promovat proiectele de construc\u021bii modulare prin campanii de Google Display \u0219i Social Media: Studiu de Caz"},"content":{"rendered":"

Pentru o companie specializat\u0103 \u00een construc\u021bii modulare din panouri sandwich, am implementat o strategie de promovare digital\u0103 care a generat rezultate remarcabile. Scopul nostru a fost s\u0103 cre\u0219tem notorietatea brandului, s\u0103 gener\u0103m lead-uri calificate \u0219i s\u0103 atragem trafic relevant pe site-ul companiei. Strategia a inclus campanii pe Google Display \u0219i Social Media, optimizate pentru a ajunge eficient la publicul \u021bint\u0103 din industrii precum logistic\u0103, depozitare \u0219i produc\u021bie.<\/p>\n\n\n\n

Obiectivele Campaniei<\/h3>\n\n\n\n
    \n
  1. Cre\u0219terea notoriet\u0103\u021bii brandului<\/strong> \u2013 S\u0103 asigur\u0103m o prezen\u021b\u0103 constant\u0103 \u00een mediul online, astfel \u00eenc\u00e2t antreprenorii \u0219i managerii din industrii s\u0103 recunoasc\u0103 brandul ca lider \u00een construc\u021bii modulare.<\/li>\n\n\n\n
  2. Generarea de lead-uri calificate<\/strong> \u2013 Atragerea de contacte relevante, interesate direct de solu\u021biile rapide \u0219i flexibile de construc\u021bie.<\/li>\n\n\n\n
  3. Atragerea traficului relevant<\/strong> \u2013 Cre\u0219terea traficului pe site-ul companiei, cu un accent pe sec\u021biunea de portofoliu \u0219i detaliile tehnice ale proiectelor modulare.<\/li>\n<\/ol>\n\n\n\n

    Implementarea Strategiei<\/h3>\n\n\n\n

    1. Campaniile de Google Display<\/h4>\n\n\n\n

    Pentru a atrage aten\u021bia unui public larg \u0219i a cre\u0219te notorietatea brandului, am utilizat campanii vizuale pe Google Display, afi\u0219\u00e2nd bannere atractive pe site-uri relevante. Bannerele eviden\u021biau avantajele construc\u021biilor modulare \u2013 durabilitate, eficien\u021b\u0103 \u0219i flexibilitate.<\/p>\n\n\n\n

    Rezultatele ob\u021binute:<\/strong><\/p>\n\n\n\n

      \n
    • Performan\u021b\u0103 ridicat\u0103 a bannerelor<\/strong>: Bannerele au generat peste 90,439 de afi\u0219\u0103ri pe lun\u0103, cu o rat\u0103 de clic (CTR) medie de 3,24%, aduc\u00e2nd aproximativ 2,930 de vizite noi pe site lunar.<\/li>\n\n\n\n
    • Interes pentru portofoliu<\/strong>: 20% dintre vizitatori au accesat sec\u021biunea de portofoliu a site-ului, iar 10% au completat formularul de contact, interes\u00e2ndu-se de serviciile de construc\u021bii modulare.<\/li>\n<\/ul>\n\n\n\n

      2. Campanii de Remarketing<\/h4>\n\n\n\n

      Pentru utilizatorii care au vizitat site-ul companiei dar nu au luat decizii imediate, am implementat campanii de remarketing pentru a-i re\u021bine \u00een procesul de conversie. Bannerele de remarketing au fost afi\u0219ate doar pentru cei care au accesat pagini cheie, precum portofoliul \u0219i pagina de contact, reamintindu-le de solu\u021biile rapide \u0219i durabile oferite de companie.<\/p>\n\n\n\n

      Rezultate:<\/strong><\/p>\n\n\n\n

      3. Campaniile de Social Media <\/h4>\n\n\n\n

      Am folosit platformele de social media, LinkedIn, Instagram \u0219i Facebook, pentru a construi o rela\u021bie solid\u0103 cu publicul nostru \u021bint\u0103 \u0219i pentru a prezenta proiectele modulare recente. Am dezvoltat campanii vizuale \u0219i informative, folosind imagini \u0219i timelapse-uri ale construc\u021biilor \u00een diverse etape.<\/p>\n\n\n\n

      Rezultate Facebook<\/strong>:<\/p>\n\n\n\n

        \n
      • Campania de Facebook pentru construc\u021biile modulare a generat 87,000 de afi\u0219\u0103ri \u0219i un num\u0103r de 37,000 de interac\u021biuni cu publicul, aduc\u00e2nd 380 de conversa\u021bii prin mesaje directe.<\/li>\n\n\n\n
      • Cost per conversie<\/strong>: 0,7 USD per conversa\u021bie, ceea ce reflect\u0103 o performan\u021b\u0103 optimizat\u0103 pentru a atrage lead-uri la un cost sc\u0103zut.<\/li>\n<\/ul>\n\n\n\n

        Rezultate Finale \u0219i Concluzii<\/h3>\n\n\n\n

        \u00cen decurs de 3 luni, campania integrat\u0103 de Google Display \u0219i Social Media a generat rezultate impresionante pentru compania de construc\u021bii modulare:<\/p>\n\n\n\n

          \n
        • Cre\u0219tere de 65% a traficului pe site<\/strong>, dintre care 40% din vizitatori au accesat sec\u021biunea de portofoliu, interes\u00e2ndu-se de proiectele realizate.<\/li>\n\n\n\n
        • Generarea a 530 de lead-uri calificate<\/strong> \u00een perioada campaniei, dintre care 20% au continuat discu\u021biile pentru proiecte noi.<\/li>\n\n\n\n
        • Cost Total al Campaniei<\/strong>: 1,400 EUR\/lun\u0103, cu un cost mediu per lead de aproximativ 2,65 EUR<\/strong>.<\/li>\n<\/ul>\n\n\n\n

          Concluzie<\/h3>\n\n\n\n

          Abordarea integrat\u0103, care a combinat Google Display pentru cre\u0219terea notoriet\u0103\u021bii \u0219i Social Media pentru engagement \u0219i remarketing, s-a dovedit a fi extrem de eficient\u0103 \u00een sectorul construc\u021biilor modulare. Am reu\u0219it s\u0103 construim o prezen\u021b\u0103 online puternic\u0103 \u0219i s\u0103 atragem lead-uri relevante, oferindu-le o imagine de \u00eencredere \u0219i profesionalism \u00een fa\u021ba poten\u021bialilor clien\u021bi.<\/p>","protected":false},"excerpt":{"rendered":"

          Pentru o companie specializat\u0103 \u00een construc\u021bii modulare din panouri sandwich, am implementat o strategie de promovare digital\u0103 care a generat rezultate remarcabile. Scopul nostru a fost s\u0103 cre\u0219tem notorietatea brandului, s\u0103 gener\u0103m lead-uri calificate \u0219i s\u0103 atragem trafic relevant pe site-ul companiei. Strategia a inclus campanii pe Google Display \u0219i Social Media, optimizate pentru a ajunge eficient la publicul \u021bint\u0103 din industrii precum logistic\u0103, depozitare \u0219i produc\u021bie. Obiectivele Campaniei Implementarea Strategiei 1. Campaniile de Google Display Pentru a atrage aten\u021bia unui public larg \u0219i a cre\u0219te notorietatea brandului, am utilizat campanii vizuale pe Google Display, afi\u0219\u00e2nd bannere atractive pe site-uri relevante. Bannerele eviden\u021biau avantajele construc\u021biilor modulare \u2013 durabilitate, eficien\u021b\u0103 \u0219i flexibilitate. Rezultatele ob\u021binute: 2. Campanii de Remarketing Pentru utilizatorii care au vizitat site-ul companiei dar nu au luat decizii imediate, am implementat campanii de remarketing pentru a-i re\u021bine \u00een procesul de conversie. Bannerele de remarketing au fost afi\u0219ate doar pentru cei care au accesat pagini cheie, precum portofoliul \u0219i pagina de contact, reamintindu-le de solu\u021biile rapide \u0219i durabile oferite de companie. Rezultate: 3. Campaniile de Social Media Am folosit platformele de social media, LinkedIn, Instagram \u0219i Facebook, pentru a construi o rela\u021bie solid\u0103 cu publicul nostru \u021bint\u0103 \u0219i pentru a prezenta proiectele modulare recente. Am dezvoltat campanii vizuale \u0219i informative, folosind imagini \u0219i timelapse-uri ale construc\u021biilor \u00een diverse etape. Rezultate Facebook: Rezultate Finale \u0219i Concluzii \u00cen decurs de 3 luni, campania integrat\u0103 de Google Display \u0219i Social Media a generat rezultate impresionante pentru compania de construc\u021bii modulare: Concluzie Abordarea integrat\u0103, care a combinat Google Display pentru cre\u0219terea notoriet\u0103\u021bii \u0219i Social Media pentru engagement \u0219i remarketing, s-a dovedit a fi extrem de eficient\u0103 \u00een sectorul construc\u021biilor modulare. Am reu\u0219it s\u0103 construim o prezen\u021b\u0103 online puternic\u0103 \u0219i s\u0103 atragem lead-uri relevante, oferindu-le o imagine de \u00eencredere \u0219i profesionalism \u00een fa\u021ba poten\u021bialilor clien\u021bi.<\/p>","protected":false},"featured_media":4324,"menu_order":3,"template":"","cws_portfolio_cat":[92],"class_list":["post-4323","cws_portfolio","type-cws_portfolio","status-publish","has-post-thumbnail","hentry","cws_portfolio_cat-promovare-online"],"yoast_head":"\nCum am promovat proiectele de construc\u021bii modulare prin campanii de Google Display \u0219i Social Media: Studiu de Caz - PROwebdesign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowebdesign.md\/ru\/portfolio\/cum-am-promovat-proiectele-de-constructii-modulare-prin-campanii-de-google-display-si-social-media-studiu-de-caz\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum am promovat proiectele de construc\u021bii modulare prin campanii de Google Display \u0219i Social Media: Studiu de Caz\" \/>\n<meta property=\"og:description\" content=\"Pentru o companie specializat\u0103 \u00een construc\u021bii modulare din panouri sandwich, am implementat o strategie de promovare digital\u0103 care a generat rezultate remarcabile. Scopul nostru a fost s\u0103 cre\u0219tem notorietatea brandului, s\u0103 gener\u0103m lead-uri calificate \u0219i s\u0103 atragem trafic relevant pe site-ul companiei. Strategia a inclus campanii pe Google Display \u0219i Social Media, optimizate pentru a ajunge eficient la publicul \u021bint\u0103 din industrii precum logistic\u0103, depozitare \u0219i produc\u021bie. Obiectivele Campaniei Implementarea Strategiei 1. Campaniile de Google Display Pentru a atrage aten\u021bia unui public larg \u0219i a cre\u0219te notorietatea brandului, am utilizat campanii vizuale pe Google Display, afi\u0219\u00e2nd bannere atractive pe site-uri relevante. Bannerele eviden\u021biau avantajele construc\u021biilor modulare \u2013 durabilitate, eficien\u021b\u0103 \u0219i flexibilitate. Rezultatele ob\u021binute: 2. Campanii de Remarketing Pentru utilizatorii care au vizitat site-ul companiei dar nu au luat decizii imediate, am implementat campanii de remarketing pentru a-i re\u021bine \u00een procesul de conversie. Bannerele de remarketing au fost afi\u0219ate doar pentru cei care au accesat pagini cheie, precum portofoliul \u0219i pagina de contact, reamintindu-le de solu\u021biile rapide \u0219i durabile oferite de companie. Rezultate: 3. Campaniile de Social Media Am folosit platformele de social media, LinkedIn, Instagram \u0219i Facebook, pentru a construi o rela\u021bie solid\u0103 cu publicul nostru \u021bint\u0103 \u0219i pentru a prezenta proiectele modulare recente. Am dezvoltat campanii vizuale \u0219i informative, folosind imagini \u0219i timelapse-uri ale construc\u021biilor \u00een diverse etape. Rezultate Facebook: Rezultate Finale \u0219i Concluzii \u00cen decurs de 3 luni, campania integrat\u0103 de Google Display \u0219i Social Media a generat rezultate impresionante pentru compania de construc\u021bii modulare: Concluzie Abordarea integrat\u0103, care a combinat Google Display pentru cre\u0219terea notoriet\u0103\u021bii \u0219i Social Media pentru engagement \u0219i remarketing, s-a dovedit a fi extrem de eficient\u0103 \u00een sectorul construc\u021biilor modulare. Am reu\u0219it s\u0103 construim o prezen\u021b\u0103 online puternic\u0103 \u0219i s\u0103 atragem lead-uri relevante, oferindu-le o imagine de \u00eencredere \u0219i profesionalism \u00een fa\u021ba poten\u021bialilor clien\u021bi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowebdesign.md\/ru\/portfolio\/cum-am-promovat-proiectele-de-constructii-modulare-prin-campanii-de-google-display-si-social-media-studiu-de-caz\/\" \/>\n<meta property=\"og:site_name\" content=\"PROwebdesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/www.prowebdesign.md\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-06T09:56:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowebdesign.md\/wp-content\/uploads\/2024\/11\/prowendesign-portofoliu-straal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prowebdesign.md\\\/portfolio\\\/cum-am-promovat-proiectele-de-constructii-modulare-prin-campanii-de-google-display-si-social-media-studiu-de-caz\\\/\",\"url\":\"https:\\\/\\\/prowebdesign.md\\\/portfolio\\\/cum-am-promovat-proiectele-de-constructii-modulare-prin-campanii-de-google-display-si-social-media-studiu-de-caz\\\/\",\"name\":\"Cum am promovat proiectele de construc\u021bii modulare prin campanii de Google Display \u0219i Social Media: Studiu de Caz - 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Scopul nostru a fost s\u0103 cre\u0219tem notorietatea brandului, s\u0103 gener\u0103m lead-uri calificate \u0219i s\u0103 atragem trafic relevant pe site-ul companiei. Strategia a inclus campanii pe Google Display \u0219i Social Media, optimizate pentru a ajunge eficient la publicul \u021bint\u0103 din industrii precum logistic\u0103, depozitare \u0219i produc\u021bie. Obiectivele Campaniei Implementarea Strategiei 1. Campaniile de Google Display Pentru a atrage aten\u021bia unui public larg \u0219i a cre\u0219te notorietatea brandului, am utilizat campanii vizuale pe Google Display, afi\u0219\u00e2nd bannere atractive pe site-uri relevante. Bannerele eviden\u021biau avantajele construc\u021biilor modulare \u2013 durabilitate, eficien\u021b\u0103 \u0219i flexibilitate. Rezultatele ob\u021binute: 2. Campanii de Remarketing Pentru utilizatorii care au vizitat site-ul companiei dar nu au luat decizii imediate, am implementat campanii de remarketing pentru a-i re\u021bine \u00een procesul de conversie. Bannerele de remarketing au fost afi\u0219ate doar pentru cei care au accesat pagini cheie, precum portofoliul \u0219i pagina de contact, reamintindu-le de solu\u021biile rapide \u0219i durabile oferite de companie. Rezultate: 3. Campaniile de Social Media Am folosit platformele de social media, LinkedIn, Instagram \u0219i Facebook, pentru a construi o rela\u021bie solid\u0103 cu publicul nostru \u021bint\u0103 \u0219i pentru a prezenta proiectele modulare recente. Am dezvoltat campanii vizuale \u0219i informative, folosind imagini \u0219i timelapse-uri ale construc\u021biilor \u00een diverse etape. Rezultate Facebook: Rezultate Finale \u0219i Concluzii \u00cen decurs de 3 luni, campania integrat\u0103 de Google Display \u0219i Social Media a generat rezultate impresionante pentru compania de construc\u021bii modulare: Concluzie Abordarea integrat\u0103, care a combinat Google Display pentru cre\u0219terea notoriet\u0103\u021bii \u0219i Social Media pentru engagement \u0219i remarketing, s-a dovedit a fi extrem de eficient\u0103 \u00een sectorul construc\u021biilor modulare. Am reu\u0219it s\u0103 construim o prezen\u021b\u0103 online puternic\u0103 \u0219i s\u0103 atragem lead-uri relevante, oferindu-le o imagine de \u00eencredere \u0219i profesionalism \u00een fa\u021ba poten\u021bialilor clien\u021bi.","og_url":"https:\/\/prowebdesign.md\/ru\/portfolio\/cum-am-promovat-proiectele-de-constructii-modulare-prin-campanii-de-google-display-si-social-media-studiu-de-caz\/","og_site_name":"PROwebdesign","article_publisher":"https:\/\/www.facebook.com\/www.prowebdesign.md","article_modified_time":"2024-11-06T09:56:19+00:00","og_image":[{"width":1170,"height":658,"url":"https:\/\/prowebdesign.md\/wp-content\/uploads\/2024\/11\/prowendesign-portofoliu-straal.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"4 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/prowebdesign.md\/portfolio\/cum-am-promovat-proiectele-de-constructii-modulare-prin-campanii-de-google-display-si-social-media-studiu-de-caz\/","url":"https:\/\/prowebdesign.md\/portfolio\/cum-am-promovat-proiectele-de-constructii-modulare-prin-campanii-de-google-display-si-social-media-studiu-de-caz\/","name":"Cum am promovat proiectele de construc\u021bii modulare prin campanii de Google Display \u0219i Social Media: Studiu de Caz - 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