{"id":4288,"date":"2024-09-11T13:44:26","date_gmt":"2024-09-11T13:44:26","guid":{"rendered":"https:\/\/prowebdesign.md\/?post_type=cws_portfolio&#038;p=4288"},"modified":"2024-11-06T10:26:09","modified_gmt":"2024-11-06T10:26:09","slug":"cum-am-dublat-numarul-de-programari-pentru-un-centru-medical-prin-google-ads","status":"publish","type":"cws_portfolio","link":"https:\/\/prowebdesign.md\/ru\/portfolio\/cum-am-dublat-numarul-de-programari-pentru-un-centru-medical-prin-google-ads\/","title":{"rendered":"Dublarea num\u0103rului de program\u0103ri la un centru medical: Rezultatele campaniilor eficiente de Google Ads"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Centrul Medical, specializat \u00een servicii medicale variate se confrunta cu o problem\u0103 comun\u0103: de\u0219i ofertele \u0219i serviciile erau de calitate, num\u0103rul program\u0103rilor nu cre\u0219tea la fel de rapid pe c\u00e2t \u0219i-ar fi dorit. \u00cen plus, concuren\u021ba \u00een zon\u0103 era foarte mare, iar centrul nu reu\u0219ea s\u0103 ias\u0103 \u00een eviden\u021b\u0103 suficient de bine \u00een mediul online.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-instrumentele-\u0219i-metodele-noastre\"><strong>Instrumentele \u0219i metodele noastre:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Am decis s\u0103 implement\u0103m o strategie de promovare digital\u0103 cu Google Ads, axat\u0103 pe dou\u0103 componente principale:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Campanii de C\u0103utare (Search Ads)<\/strong><\/li>\n\n\n\n<li><strong>Campanii de Display (Google Display Network)<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ce am f\u0103cut:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Campanii de C\u0103utare (Search Ads)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cuvinte cheie relevante:<\/strong> Am efectuat o cercetare detaliat\u0103 pentru a identifica cuvintele cheie cu cea mai mare rat\u0103 de conversie, ax\u00e2ndu-ne pe termeni precum &#8222;consulta\u021bie cardiologie&#8221;, &#8222;analize de s\u00e2nge rapide&#8221;, &#8222;ginecolog Chi\u0219in\u0103u&#8221;, \u0219i altele.<\/li>\n\n\n\n<li><strong>Anun\u021buri personalizate:<\/strong> Am creat anun\u021buri text foarte clare \u0219i atractive, adaptate fiec\u0103rui serviciu. Fiecare anun\u021b con\u021binea un apel la ac\u021biune bine definit, precum \u201eProgrameaz\u0103-te acum\u201d sau \u201eConsulta\u021bii rapide \u0219i f\u0103r\u0103 timp de a\u0219teptare\u201d.<\/li>\n\n\n\n<li><strong>Targetare geografic\u0103:<\/strong> Am folosit targetarea local\u0103 pentru a ne asigura c\u0103 mesajele ajungeau doar la cei din zona centrului medical, reduc\u00e2nd costurile inutile \u0219i maximiz\u00e2nd \u0219ansele de conversie.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Campanii de Display (Google Display Network)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a cre\u0219te notorietatea \u0219i a reaminti celor care au vizitat site-ul despre serviciile centrului, am implementat \u0219i campanii de bannere vizuale prin re\u021beaua de Display Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ce am f\u0103cut:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Targetare contextual\u0103:<\/strong> Am afi\u0219at bannerele pe site-uri relevante din domeniul s\u0103n\u0103t\u0103\u021bii \u0219i wellness, vizitate de persoane interesate de s\u0103n\u0103tate sau \u00een c\u0103utare de informa\u021bii medicale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Remarketing:<\/strong> Am creat o campanie de remarketing care viza utilizatorii care au vizitat deja site-ul, dar nu au finalizat o programare. Ace\u0219tia au fost reatin\u0219i cu bannere personalizate care le reaminteau de serviciile disponibile \u0219i de faptul c\u0103 program\u0103rile pot fi f\u0103cute rapid \u0219i u\u0219or.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Design atractiv:<\/strong> Bannerele au fost create pentru a eviden\u021bia profesionalismul \u0219i calitatea serviciilor oferite. Imagini cu echipamente moderne, medici z\u00e2mbitori \u0219i mesaje clare au fost esen\u021biale pentru a atrage aten\u021bia poten\u021bialilor pacien\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rezultatele ob\u021binute:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Implementarea strategiei de Google Ads a generat urm\u0103toarele rezultate pentru centrul medical:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dublarea num\u0103rului de program\u0103ri<\/strong> \u00een decurs de 3 luni de la lansarea campaniilor.<\/li>\n\n\n\n<li>Am adus <strong>clien\u021bi poten\u021biali <\/strong>califica\u021bi la un cost de doar 2,5 euro per conversie.<\/li>\n\n\n\n<li><strong>Cre\u0219terea vizibilit\u0103\u021bii brandului:<\/strong> Campania de Display a generat <strong>peste 1.000.000 de afi\u0219\u0103ri<\/strong> contribuind semnificativ la cre\u0219terea vizibilit\u0103\u021bii centrului medical \u0219i la atragerea de noi pacien\u021bi.<\/li>\n\n\n\n<li><strong>Cre\u0219terea traficului pe site:<\/strong> Traficul pe site a crescut cu <strong>40%<\/strong>, datorit\u0103 unei combina\u021bii de campanii de remarketing \u0219i targetare precis\u0103.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 dore\u0219ti \u0219i tu s\u0103 \u00ee\u021bi cre\u0219ti afacerea online, <a href=\"https:\/\/prowebdesign.md\/ru\/date-de-contact\/\">contacteaz\u0103-ne acum<\/a> \u0219i \u00ee\u021bi vom dezvolta o strategie personalizat\u0103 de promovare online, adaptat\u0103 nevoilor \u0219i bugetului t\u0103u!<\/p>","protected":false},"excerpt":{"rendered":"<p>Afl\u0103 cum am folosit campaniile Google Ads pentru a dubla num\u0103rul de program\u0103ri la un centru medical. Optimizarea campaniilor de c\u0103utare \u0219i Display a generat rezultate impresionante.<\/p>","protected":false},"featured_media":4322,"menu_order":1,"template":"","cws_portfolio_cat":[92],"class_list":["post-4288","cws_portfolio","type-cws_portfolio","status-publish","has-post-thumbnail","hentry","cws_portfolio_cat-promovare-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dublarea num\u0103rului de program\u0103ri la un centru medical: Rezultatele campaniilor eficiente de Google Ads - PROwebdesign<\/title>\n<meta name=\"description\" content=\"Afl\u0103 cum am folosit campaniile Google Ads pentru a dubla num\u0103rul de program\u0103ri la un centru medical. 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